We call our pricing plan "Value-based Pricing."

Simply put, our product price will be based on a portion of the value created by our technology. The seedling is the package. The selected genetic characteristics are the value. Our final product pricing is simply the cost of the seedling plus the value of the genetics.

Here's how it works.

Using the Growth & Yield Models, (widely accepted forestry valuation models in the U.S.), we consider factors such as site indices, planting regions, rotations, stocking per hectare or acre, cost of capital, and market wood pricing. This gives us a "discounted cash flow" and "net present value" per unit growth area (hectare or acre).

CellFor varietal pines offer dramatic gains in productivity and log quality, generating more revenue and a higher return on investment.

Compared to conventional orchard seedlings, CellFor varieties provide:

• 30%-40% higher total yield
• Higher value products
• 60%-80% more revenue
• Increased stand uniformity for improved yield, quality and efficiency
• 70%-100% increase in NPV and superior investment return
• Proven rust resistance developed through stringent testing and varietal selection
• Vigorous root systems for better survival

It all starts with a simple agreement.